Telling the visual story of how two souls

came together in the most authentic way.

Capturing candid moments for couples who value timeless legacies and the art of meaningful and intentional storytelling. Our approach is centered on connection. We take the time to get to know you, your story, and what truly matters to you.

BASED IN NEW JERSEY & TRAVELING TO SUN-DRENCHED, TROPICAL DESTINATIONS

Telling the visual story of how two souls came together ie most authentic way.

Who sparked
the idea?

This Insane Idea was born because of couples like you. After our own wedding day, we were deeply moved by how powerful it is to have your love story captured with care, emotion, and intention. It made us realize that every couple deserves to be truly present on one of the most important days of their lives. What started as a spark between Mark’s love for storytelling and Brittany’s heart for creating meaningful experiences quickly became something biggerβ€”a company inspired by the real, beautiful, unscripted moments that make your love story uniquely yours. You are the reason we do what we do.

Testimonials

Authentic, Intimate, Stress-Free

We believe the best moments happen when you’re fully presentβ€”not posing or being staged. Our approach is grounded in realness. We blend in quietly, letting the day unfold naturally so every laugh, tear, and dance floor moment is captured exactly as it was.

From the first hello to the final sendoff, we’re here to document your story as it truly feltβ€”warm, joyful, and completely you. No stiff poses. No interruptions. Just honest, documentary storytelling that lets you relive the magic exactly as it happened.

WE ARE EXCITED TO HEAR FROM YOU

This part of the journey is personalized to bring you a meaningful experience which is why we are only taking a limited number of weddings next year! If you are an intentional, deeply in love couple looking for a tailored experience that makes sure you stay in the moment, Sign Up below to explore your vision and date.

We will respond within 48 hours

The Moments That Took Their Breath Away

Resources

Planning your engagement, wedding day, or other special celebrations? Visit our Resources page for tips, timelines, and checklists to guide you every step of the way. From engagement shoots to wedding day prep and beyond, we’ve got everything you need to capture your love story beautifully. Let’s make your moments unforgettable!

Don’t miss a single moment!

FOLLOW US @THISINSANEIDEA

Vintage camera with leather strap on black background